Status, sophistication, deluxe, proficiency, as well as precision: the brand with the golden crown is amongst the most distinguished watch brand names worldwide. Here are a few realities to find out about the legendary Rolex.

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  • Rolex is a Swiss brand born in London

The history of Rolex starts in London when, in 1905, a young German, Hans Wilsdorf, started a firm concentrating on watches furnished with small activities made by a Swiss producer in Biel with his brother-in-law Alfred Davis. The store just relocated to Switzerland in 1919, after the British federal government presented a 33% tax on all imported products, to finance the financial obligations from World War.

  • The name indicates absolutely nothing

The name Rolex was designed from the ground up, as validated by Wilsdorf in 1946. According to the brand’s site, this name was chosen because it is simple to articulate in all European languages, and it is brief enough to be quickly consisted of on the dial of a watch. Wilsdorf said with wit: “I attempted to integrate the letters of the alphabet in every possible means. A couple of hundred names were raised, however. none of them didn’t satisfy me. One morning, when I got on the upper deck of a horse-drawn omnibus traveling along Cheapside, in London, a wizard whispered Rolex to my ear.”

  • The Oyster model is the first water-resistant wristwatch

To conquer the great problem of the watches of the moment, the dust as well as moisture collected under the dial, Rolex released the Rolex Oyster model in 1926, the first waterproof watch with a revolutionary crown. To show this, Rolex set up water-filled containers in its windows as well as positioned Oyster watches within.

The dial was tested for the first time in 1927 by Mercedes Gleitze, a professional athlete who laid out to swim throughout the English Channel with a gold Rolex Oyster hanging around her neck. Upon finishing 10 hours later, the watch was still in perfect working order, as well as added to the myth of the brand name.